Research Methods for Tourism

Objectives

1. Develop a research proposal in tourism;
2. Develop a literature review in tourism;
3. Build a questionnaire;
4. Apply qualitative data analysis methods;
5. Apply statistical methods;
6. Prepare a research report.

Program

1. Introduction to research
2. Data collection
3. Analyzing qualitative data
4. Analyzing survey data
5. Statistical analysis
6. Communicating results

Teaching Methodologies

Teaching methodologies include the coverage of both qualitative and quantitative research methods; the practical guidance on conducting research and writing reports; the detailed coverage of the development of conceptual frameworks for research, research design and analytical methods; international case studies and extensive examples from tourism literature as well as questions, exercises and further reading. The evaluation can be performed by frequency regime or final exam regime. In the frequency regime the student's final grade will be based on written test evaluation (80%) and a practical work (20%). In the final exam system the student's final grade will be based only on a written exam.

Bibliography

Malhotra, N. (2019). Marketing Research: an applied orientation (7.ª Edição). Prentice Hall, New York.
Maroco, J. (2018). Análise estatística com o SPSS Statistics (7.ª Edição). ReportNumber.
Newbold, P., Carlson, B. & Thorne, B. (2019). Statistics for Business and Economics (9.ª Edição). Pearson Prentice Hall.
Veal, A.J. (2017). Research Methods for Leisure & Tourism, A practical guide (5.ª Edição). Pearson Education Limited, Edinburgh.