1. Compreender os conceitos e dimensões da estratégia empresarial;
2. Elaborar análises e diagnósticos estratégicos;
3. Identificar as diferentes abordagens estratégicas;
4. Identificar as opções estratégicas mais adequadas em diferentes cenários de atuação;
5. Delinear o processo de implementação e monitorização de uma estratégia.
1. Fundamental Concepts
2. Industry Analysis
3. Company Analysis
4. Strategic Choice
5. Adaptation of the Strategy
6. Development of the Strategy
7. Integration and Diversification Strategy
In each class, half of the time is allocated to the presentation and discussion of the concepts, illustrated with current examples of the Portuguese and international business reality and in the second half is made the discussion of a case that fits the concepts addressed.
De Wit, B. (2021). Strategy: An International Perspective. Cenage Learning.
Strickland, A. J., Gamble, J. E., Peteraf, M., & Thompson, A. (2021). Crafting & Executing Strategy. McGraw-Hill International.
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