This discipline aims to:
1. Promote and develop the practice of Public Relations activities in Event Organization and Management.
2. Cultivate skills that help students to plan and define the best strategies for running an event.
3. Encourage the ability to organize and implement press conferences.
4. Recognize practices of protocol, etiquette, courtesy and civility as being fundamental to a socially active participation
1. EVENT MANAGEMENT
Public Relations at Event Management
1.1. Classification
1.2. Types
1.3. Phases
1.4. Planning
1.4.1. Pre-Event
1.4.1.1. Objectives
1.4.1.2. Audiences
1.4.1.3. Resources
1.4.1.4. Program
1.4.1.5. Invitations
1.4.1.6. Sponsorship management.
1.4.1.7. Logistics
1.4.1.8. Promotion
1.4.1.9. Budget
1.4.2. Event
1.4.2.1. Planning on – Event day
1.4.3. Post-Event
1.4.3.1. Analysis and evaluation
1.4.3.2. Evaluation questionnaires
1.5. Case Studies
2. PRESS CONFERENCE
2.1. Objective
2.2. Format
2.3. Invitation
2.4. Organization
2.5. Press kit
2.6. Reception
2.7. Evaluation
2.8. Simulations
3. PROTOCOL
3.1. Noções de cerimonial e protocolo.
3.2. Introductions, greetings and honourable treatments
3.3. Courtesy formulas
3.4. Table manners
3.5. Invitations
3.6. Dress code
3.7. Precedences
3.7.1. Portuguese Law
3.7.2. Flags
4.1. Civility in the workplace
The contents of the curricular unit will be presented through PowerPoint presentations, videos and study visits. Students are encouraged to apply the competences acquired through practical activities, including the analysis and discussion of case studies, exercises and simulations. The sharing of professional experience will be encouraged during these activities.
AMARAL, Isabel (2008). Imagem e sucesso – Guia de Protocolo para empresas. 8ª Edição. Lisboa. Verbo
ANDRADE, Elisabete Vieira Canha de. (1997). Gestos de Cortesia, Etiqueta e Protocolo. Lisboa: Texto Editora.
BARROCA, Helena Ondina. (1999). Protocolo Social…Protocolo Profissional…Uma Questão de Civilidade…. Lisboa: Plátano Edições Técnicas.
CESCA, Cleuza G. Gimenes. (1997). Organização de Eventos. São Paulo: Ed. Summus.
CUNHA, H. Mendonça e. (1989). Regras do Cerimonial Português. Venda Nova: Livraria Bertrand.
DESCHEPPER, Jacques. (1992). Saber comunicar com os Jornalistas. Mem Martins: Ed. Edições CETOP.
GIACAGLIA. Maria Cecília. (2003). Organização de Eventos. Teoria e Prática. São Paulo: Pioneira Thomson Learning.
GIÃO, Ana São. (s.d.). Etiqueta e Boas Maneiras. Lisboa: Edições 70.
LINS, Augusto Estellita. (1991). Etiqueta, protocolo e cerimonial. Brasília: Linha Gráfica Editora.
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