International Marketing

Objectives

The international marketing course is design to offer students a practical and theoretical overview of international marketing and its’ importance in today’s competitive market place. It aims to enable students and promote a thorough understanding of international marketing theory and key concepts. It is also aimed with this course:

1. To enlarge knowledge and understanding of vocabulary associated with international marketing strategy;

2. To realize the complexities of international markets;

3. To promote an awareness of international marketing strategies processes, context and enablers/inhibitors;

4. To develop capabilities to define strategies and operational plans for a international marketing plan;

5. To promote an understanding of the implications related to the implementation, monitoring and control of the international plan.

This will enable students to become broad minded with intent of seeing business from foreign exporter and local importer.

Program

1. Introduction to International Marketing
2. The international environment
3. Global Marketing Strategies
4. Marketing Mix of International Marketing
5. International Marketing Challenges

 

NOTE: This curricular unit is not taught in English.

Teaching Methodologies

NOTE: This curricular unit is not taught in English.

The presentation of the syllabus will be based on a theoretical and theoretical-practical approach, building a basic reference framework, either through explanation, or through research and synthesis. These methodologies will be complemented, from an application and analysis perspective, based on case studies and problem solving. The development of skills will be enhanced by simulation and video training strategies.

NOTE: This curricular unit is not taught in English.

Bibliography