Management of Tourism Organizations

Objectives

This unit aims to provide the students with the adequate expertise about management, planning and operational management applied to tourism firms taking into consideration the specificities of the tourism sector and the multiplier effect that tourism activities have on the economy.

Program

1. Management of Organizations

1.1. Strategy and Decision Making

1.2. Motivation and Internal and External Communication

1.3. Organizational Change

2. Management of Tourism Operations

2.1. Planning and business strategy

2.2. Organizational Structure of the Tourism System

2.3. Tourism Markets

2.4. Services Marketing, Tourism Marketing and Hospitality Marketing

2.5. Management of Resources

Teaching Methodologies

A theoretical-practical approach will be adopted. Practical cases will be used for analyzing the firms’ situations.

Bibliography

Ai Quintas, M. (2006) Organização e Gestão Hoteleira. INFT.

Rutherford D, O’Fallon M, Hotel Management and Operations (2006), John Wiley and Sons, Inc.

Rastogi A. P., Travel Agency Operation (2007), Aman Publications

Beni, M. (2001) Análise Estrutural do Turismo. Senac

Costa, R.,Sousa, T. (2011) Introdução à Gestão Comercial Hoteleira.

Couto, G. (2009) Empreendedorismo, Espírito Empresarial e Responsabilidade Social. CEEApla.

Couto, J., Faias, C., Soares Faias, C. (2009) Marketing Turístico: Conceitos e Tendências. CEEApla.

Enz. C.A., (2010) Strategic Pricing in European Hotels: 2006-2009. CHR – Cornell Hospitality Report, Cornell University

Haley, M. (2004) It Really should be called Profit Management. Hospitality Upgrade

Jones P, Lockwood A, Hospitality Operations (2003). Thomson Learning

MONIZ, A. (2009) “A Sustentabilidade do Turismo em Ilhas de Pequena Dimensão: O Caso dos Açores”. CEEApla

Teixeira, Sebastião. (2010) Gestão das Organizações. Verlag dashofer