Lab of Public Relations and Communication

Objectives

This discipline, which is a sixth-semester elective for all students with a minor in Public Relations, aims to:

Provide students with training and the experience of a Public Relations professional. This experience should enable students to combine the application and development of the theoretical and practical skills they have acquired, as well as introduce the student to the working and professional market.

Program

Students are to develop activities in a company such as:

1. Implementing new communication tools

2. Support in elaborating company publications (newsletters, information bulletins, company newspapers, etc.)

3. Auditing in-house communication

4. Conducting opinion polls and research

5. Organizing events

6. Organizing press conferences

7. Clipping

8. Elaborating press releases

9. Supporting the press office

10. Supporting the communication plan

11. Supporting protocol

12. Supporting the promotion and publicity of the company

13. Other activities in the area of Public Relations and Communication

Teaching Methodologies

This professional experience takes place in a company / organization that has implemented the public relations activities. Duration: at least 100 hours. The supervision of the student’s internship is done jointly by a Uac professor and the supervisor of the institution. This report is to be handed in to the university and company supervisors of the internship, until the end of the evaluation period.

Bibliography

Revisão da bibliografia das unidades curriculares de Oficina de Relações Públicas I e Oficina de Relações Públicas II