Tourism Event Management

Objectives

The main objectives of this unit are to provide students with knowledge about the management of the several dimensions related to events and about the organizing and communications processes, financial resources, marketing and events’ assessment.

Program

1. Introduction to events

2. Events’ Management

3. Events’ Organization and communication

4. Events’ Financial resources

5. Events’ Marketing

6. Events’ assessment

7. Practice of events’ management

8. Sources of advice and support of events

Teaching Methodologies

Practical case studies and exercises will be used for analyzing the firms’ reality.

Bibliography

Allen, J., O’Toole, W., McDonnell, I. & Harris, R. (2008). Organização e Gestão de Eventos, 3ª Edição. Elsevier.

Bowdin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2010). Events Management, Elsevier.

Watt, D. (2004). Gestão de Eventos em Lazer e Turismo. Bookman.