1. Understand the management principles of ecotourism companies and products.
2. Apply sustainability concepts in the conception, design and implementation of ecotourism companies and products.
3. Identify stakeholders to stimulate the formation of networks and partnerships for ecotourism.
4. Master marketing and communication techniques and new technologies, focusing on ecotourism companies and products.
5. Know how to apply the tools: design thinking and user journey, as well as Canvas, in elaborating new ecotourism businesses.
6. Know best practices and certification processes in ecotourism and sustainable tourism.
1. Management principles for ecotourism companies and products: planning, organization, direction and control.
2. Sustainable management of companies: applying sustainability pillars and inclusion of sustainability criteria from the initial product design stage.
2.1 Sustainability practices that can be implemented at the company and product level.
2.2 Corporate social responsibility.
3. Ecotourism stakeholders.
3.1 Principles and methods of stakeholder analysis.
3.2 Public-private partnerships, potential partnerships and opportunities for local communities and
businesses to invest in, participate in and benefit from ecotourism.
4. Marketing, communication and new technologies applied to ecotourism.
4.1 Marketing principles for ecotourism companies and products.
4.2 Communication Techniques.
4.3 Digital tools and social networks.
5. Identify customers' needs and expectations and assess the satisfaction of ecotourism activities.
5.1 Design thinking applied to ecotourism.
5.2 User Journey to understand the ecotourist.
6. Business Model Canvas applied to ecotourism.
7. Benchmarking ecotourism products, targeting potential audiences and developing new products.
8. Criteria and initiatives for certification of ecotourism and sustainable tourism. Good practices: examples of activities, companies and projects.
The curricular unit develops based on the realization of theoretical-practical classes and applying knowledge to local and regional reality. In order to achieve the established objectives, there is a combination of several elements, namely, dialogued exposition of contents, presentation of videos, discussion of case studies, group dynamics, written works and debates. The pedagogical strategies outlined aim at understanding and applying theoretical and conceptual knowledge acquired by students. The evaluation is done through a test (50%) and group work (50%).
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