Empreendedorismo e Inovação em Turismo

Objectives

1. Understand the main concepts of entrepreneurship, innovation, entrepreneurial and innovation ecosystems, in interface with tourism;
2. Master the User Experience (UX) and Design Thinking tools for tourism innovation and enhancing the tourist experience;
3. Be able to develop and manage sustainable tourism projects;
4. Know how to define indicators for monitoring sustainable tourism projects;
5. Develop entrepreneurial initiative and innovation capacity in tourism.

Program

1. Concepts of entrepreneurship and innovation
1.1 Entrepreneurship: concepts and types of entrepreneurs
1.2 Innovation: concepts and approaches

2. Entrepreneurial and innovation ecosystems in tourism destinations
2.1 Stakeholders of tourism entrepreneurial ecosystems
2.2 Tourism innovation ecosystems: components and promotion strategies

3. User experience in tourism - User Experience (UX) focusing on tourism products and services
3.1 Tourist contact points
3.2 Tourism experience and the increase of the user experience

4. Design thinking applied to tourism
4.1 Design thinking as a tool
4.2 Tourism and design thinking

5. Formulation and management of sustainable tourism projects
5.1 Main components of tourism projects
5.2 Business Model Canvas applied to tourism projects
5.2 Management of tourism projects

6. Indicators for the sustainable management of tourism projects
6.1 Guidelines for the sustainability of projects
6.2 Project monitoring indicators

Teaching Methodologies

The curricular unit develops based on the realization of theoretical-practical classes and the application of knowledge to local and regional reality. To achieve the established objectives, there is a combination of several elements, namely, dialogued exposition of contents, presentation of videos, discussion of case studies, group dynamics, written works, and debates. The pedagogical strategies outlined aim at understanding, as well as the application of theoretical and conceptual knowledge acquired by students. In classrooms that include contact hours in synchronous distance learning (up to 25%, i.e., 15 hours), learning tasks will be carried out within the Moodle platform (or another in use at UAc), stimulating engagement of students through, for example, the analysis of case studies or scientific articles.

Bibliography

- Bessant, J., & Tidd, J. (2011). Innovation and Entrepreneurship (2nd ed.). Wiley.
- Brown. T. (2018). Uma Metodologia Poderosa para Decretar o Fim das Velhas Ideias. Alta Books.
- Dixit, S. K. (Ed.) (2020). The Routledge Handbook of Tourism Experience Management and Marketing. Routledge.
- Dornela, J. C. A. (2008). Empreendedorismo: transformando ideais em negócios (3ª ed. revisada e atualizada). Campus.
- Hisrich, R. D., & Peters, M. P. (2004). Empreendedorismo (5ª ed.). Bookman.
- Hisrich, R. (2015). International Entrepreneurship: starting, developing, and managing a global venture. SAGE Publications.
- Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
- Schwalbe, K. (2008). An Introduction to Project Management (2nd ed.). Course Technology INC International Concepts, Cengage Learning.