Métodos de Investigação em Turismo II

Objectives

1. Evaluate the potential of qualitative approaches to the design and research in tourism;
2. Apply different techniques, methods and sources of qualitative data in tourism research;
3. Understand methods to analyse qualitative data and present results;
4. Develop skills to design empirical research projects, taking into account issues of ethics, data collection, data analysis and discussion of results.

Program

1. Introduction to tourism research
1.1 Tourism as a research area
1.2 Traditions and paradigms of scientific research
1.3 Research ethics

2. Qualitative methods
2.1 Qualitative data
2.2 Interviews
2.3 Focus groups
2.4 Ethnographic method
2.5 Alternative methods of qualitative research

3. Qualitative data analysis
3.1 Coding, interpretation and discussion of qualitative data
3.2 CAQDAS – analysis using software

4. Research project
4.1 Elements of a research project

Teaching Methodologies

The module is based on theoretical-practical classes. To achieve the objectives, a combination of several elements is employed: lectures, presentation of videos, discussion of case studies, group activities and written assignments. Classes will have a strong practical component, including a range of activities to apply research knowledge and skills. The reading and discussion of academic reference texts will be a central component. The emphasis placed on this combination of activities aims to understand and apply the concepts and methods presented. In classrooms that include contact hours in synchronous distance learning (up to 25%, i.e., 15 hours), learning tasks will be carried out within the Moodle platform (or another in use at UAc), stimulating engagement of students through, for example, the analysis of case studies or scientific articles.

Bibliography

- Bryman, A. (2015). Social Research Methods (5th ed.). Oxford University Press.
- Coles, T.E., Duval, D.T., & Shaw, G. (2013). A Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines. Routledge.
- Creswell, J. W. (2013). Qualitative inquiry and research design: choosing among five traditions (3rd ed). Sage.
- Flick, U. (2019). An introduction to qualitative research (6th ed.). Sage.
- Denzin, N., & Lincoln, Y. (2017). Handbook of Qualitative Research (5th ed.). Sage.
- Phillimore, J., & Goodson, L. (2004). Qualitative Research in Tourism. Ontologies, Epistemologies and Methodologies. Routledge.
- Saldaña, J. (2015). The coding manual for qualitative researchers (3rd ed.). Sage.