Research Methods for Tourism

Objectives

1. Develop a research proposal in tourism;
2. Develop a literature review in tourism;
3. Build a questionnaire;
4. Apply qualitative data analysis methods;
5. Apply statistical methods;
6. Prepare a research report.

Program

1. Introduction to research
2. Data collection
3. Qualitative data analysis
4. Survey data analysis
5. Statistical analysis
6. Communication of results

Teaching Methodologies

Teaching methodologies include the presentation of qualitative and quantitative research methods; practical guidance on carrying out research and writing reports; the detailed presentation of the development of the conceptual framework, the methodological design of the research and the analytical methods; the study of international cases and numerous examples drawn from tourism literature, as well as exercises and further reading. 

Bibliography

Anderson, D. R., Sweeney, D. J., Williams, T. A, Camm, J. D. & Cochran, J. J. (2017). Statistics for Business and Economics (13.ª Edição). Cengage Learning, Boston.

Malhotra, N. (2019). Marketing Research: an applied orientation (7.ª Edição). Prentice Hall, New York.

Maroco, J. (2018). Análise estatística com o SPSS Statistics (7.ª Edição). ReportNumber.

Newbold, P., Carlson, B. & Thorne, B. (2019). Statistics for Business and Economics (9.ª Edição). Pearson Prentice Hall.

Veal, A.J. (2017). Research Methods for Leisure & Tourism, A practical guide (5.ª Edição). Pearson Education Limited, Edinburgh.