Bachelor in Communication and Public Relations

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The Degree in Communication and Public Relations is a multidisciplinary training in the field of communication, with an emphasis on the field of public relations. Produce a continuous press office management in the disciplinary field of communication sciences, this cycle of studies of general knowledge and incorporate practices in the area of ​​business communication and promoters of subdomains: digital communication and social networks, promotion organization and protocol , advertising, visual communication and multimedia production. In a global world, in permanent transformation and with multiple economic, technological, ethical and environmental challenges, the Degree in Communication and Public Relations supports the institution of integrated communication in companies and institutions, proposing a comprehensive social approach to the scientific area of ​​communication. , while emphasizing mediation strategies between organizations and their various stakeholders.


To provide a comprehensive knowledge of the disciplinary area of communication sciences through a theoretical introduction to media studies, socio-cultural relations and communication practices in the contemporary world; Train students in the area of strategic communication, whether in the context of the professional practice or the scientific study; Respond to the needs of the professional market and dialogue with the civil society, providing individuals relevant knowledge and skills in the area of communication in order to deal with social, cultural, technological, economic and environmental issues that affect organisations and their different publics in a given context; Promote an integrated vision of communication, covering different areas such as marketing, public relations and advertising and targeting concepts and operations related to different axes of strategic communication: social media management; press office; events organization and protocol; graphic design and multimedia. To foster dialogue between teaching and research in the area of communication sciences, promoting collaboration between students, teachers and researchers, within research projects and future postgraduate studies; To reinforce our partners network, at local, national and international level, in the academic field and among civil society, encouraging the participation in mobility programmes and, more generally, increasing the dialogue with teaching and research institutions, associations, organisations, companies and professionals in the area of communication sciences; Adapt and reconsider the different contents of the curricular plan facing the current technological challenges, social issues and emerging cultural practices, with direct consequences in the field of strategic communication.

Admission Requirements

Those interested can apply for the course through one of the following national competitions organized by DGES: National Competition for Access and Admission to Public Higher Education; and Special Regimes. They can also apply through the following special competitions, organized by the University of the Azores: Special Competitions for Access and Admission to the University of the Azores (Over 23 Years, Holders of Technological Specialization Diploma, Holders of Higher Professional Technician Diploma, Holders of Other Higher Education Courses); Regimes of Re-entry and Change of Institution / Course; Special competition for access and admission of international students to the University of the Azores. In all cases, the application is dependent on the candidates' compliance with the conditions required for this purpose. For more information on national competitions and the conditions of access and admission, consult the DGES page at, and for information on special competitions, consult the regulations available on our website. Prerequisite required for access: Group B - Interpersonal communication

Professional Opportunities

The Communication and Public Relations Licenciatura enables you to perform functions in communication, public relations, advertising and marketing in communication agencies, private companies and public institutions. Other professional opportunities are press relations, content management and production, event organization, protocol assistance, and communication consulting.


Ponta Delgada

Course Code


ECTS Credits



3 Years

Study Regime

Full- or part-time attendance, presence required in daytime schedule


  • Agência de Avaliação e Acreditação do Ensino Superior
  • ACEF/1112/0104997
  • Direcção Geral de Ensino Superior
  • R/A-Ef 2842/2011/AL03

Study Program

Code Name Year Semester
0103059Communication Pragmatics1st year1st semester
0103135Communication Theories 1st year1st semester
0103133Introduction to Management 1st year1st semester
0103064Portuguese Language I1st year1st semester
01061381Multimédia1st year2nd semester
01061370Métodos e Técnicas e Investigação Social1st year2nd semester
0103151Portuguese Language II1st year2nd semester
0103016Public Relations Theory1st year2nd semester
01061407Atelier de Relações Públicas I2nd year1st semester
0103176History of Media 2nd year1st semester
01061392Marketing Estratégico2nd year1st semester
0102012Sociology of Culture2nd year1st semester
01061418Atelier de Relações Públicas II2nd year2nd semester
01061429Marketing Operacional2nd year2nd semester
0101998Sociology of Communication2nd year2nd semester
0103156Twentieth Century History2nd year2nd semester
0103044Cultural Studies3rd year1st semester
0103007Ethics and Communication Deontology3rd year1st semester
01061446Média, Jornalismo e Assessoria3rd year1st semester
01061435Publicidade3rd year1st semester
0102010Sociology of Media and Information 3rd year1st semester
01061471Atelier de Relações Públicas III3rd year2nd semester
01061454Comunicação, Imagem e Visualidades3rd year2nd semester
01061460Cultura Digital e Novos Média3rd year2nd semester
01061028Digital Marketing and E-Business3rd year2nd semester
0102066Human Resources3rd year2nd semester

Optional Curricular Subjects

Code Name Year Semester
0102004English I1st year1st semester
0103097French I1st year1st semester
0103134English II1st year2nd semester
0103041French II1st year2nd semester
0103130English III2nd year1st semester
0103036French III2nd year1st semester
0103026English IV2nd year2nd semester
0103009French IV2nd year2nd semester